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KF5JRV > TODAY 14.09.26 12:34l 28 Lines 2765 Bytes #60 (0) @ WW
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Subj: Today in History - Sep 14
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On September 14, 1964, the Kelloggâ€Ös Company begins selling the Pop-Tart. The innovative portable-breakfast-treat-turned-anytime-snack would go on to sell billions annually and help redefine the breakfast food market.
8 Foods You Didnâ€Öt Know Were Invented in America
It all started when one of Kelloggâ€Ös biggest competitors, Post Consumer Brands, trumpeted to the press that it had created an innovative new breakfast item: a shelf-stable, fruit-filled, handheld toaster pastry called “Country Squares.” It sounded like the ultimate grab-and-go convenience food. Anticipation ran high.
Problem was, their pastry wasnâ€Öt quite ready for market.
While Post dragged its feet on the actual product release, Kelloggâ€Ösâ€öhaving heard the announcementâ€örushed to push out its own version. William Post (no relation to the company), a plant manager at the Michigan-based Hekman Biscuit Company, later described how a handful of Kellogg's execs showed up at his workplace out of the blue: They were waving two pieces of dough with some filling in it, saying, “Weâ€Öd like to put that in a toaster.” They asked if he could develop and manufacture it on the quick.
Post and his team tried several versions of a new toastable pastry, roping in his own kids as taste testers. Six months after the Post Consumer Brands announcement, Kelloggâ€Ös beat its rival to market with a pastry it initially called..."Fruit Scones."
It didn't take long before marketing execs re-christened the pastry "Pop-Tarts," lending it some of the kitschy cachet of Pop Art, a buzzy art movement of the time made famous by Andy Warhol and his Campbellâ€Ös soup can paintings.
Pop-Tarts proved an instant hit. Shortly after a test release in Cleveland with four original flavorsâ€öBlueberry, Strawberry, Apple Currant and Brown Sugar Cinnamonâ€öKelloggâ€Ös completely sold out of its 45,000 test cases. And three months after its debut, sales proved so robust that Kelloggâ€Ös took out advertisements apologizing for not making enough of them, declaring, “Oops! We Goofed. (Will you excuse us, please) We ran out of Pop-Tarts.”
By 1967, Kelloggâ€Ös figured out a way to add frosting that wouldnâ€Öt melt in the toaster. Then came sprinkles, new flavors and a goofy mascot: Milton the Toaster. By the time Pop-Tarts turned 50 in 2014, dozens of flavors had been added and sales had grown every year consecutively for more than three decades. According to CNBC, consumers purchased more than 3 billion Pop-Tarts in 2022.
Though William Post is widely credited as the inventor of the Pop-Tart, Kelloggâ€Ös also credits "'Doc' Joe Thompson, and his kitchen crewâ€Ö" as additional creators.
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